Recare and reactivation is Marketing 101. You stay connected to your data base (client base). This is one of the most critical jobs in dentistry, yet it’s also the easiest to shove under the bus! If we don’t call, patients think we don’t care. You’ve got to think like your patients. When hygiene goes up, the entire practice goes up. Two thirds of restorative comes out of the hygiene department in a general practice.
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